Do you make these mistakes in your digital marketing as a foundation repair contractor? These common mistakes can hurt your ROI, but don’t worry, there’s still time to turn it around.
Mistake #1: Focusing too much on services and not enough on benefits
While it’s important to highlight the services you offer, make sure to also emphasize the benefits that customers will receive from working with you.
Mistake #2: Neglecting local SEO
As a foundation repair contractor, you likely operate in a specific geographic area. Make sure your website is optimized for local search terms and that your business is listed accurately on directories like Google My Business.
Mistake #3: Failing to track and analyze digital marketing efforts
Without tracking your efforts, you won’t know what’s working and what’s not. Use tools like Google Analytics to monitor your website’s performance and adjust your strategy as needed.
Mistake #4: Not having a mobile-responsive website
More and more people are browsing the web on their mobile devices, so make sure your website is mobile-friendly to avoid turning potential customers away.
Mistake #5: Not engaging with customers on social media
Social media can be a powerful tool for connecting with potential customers and building relationships. Make sure to have a strong presence on platforms like Facebook and Instagram.
Mistake #6: Failing to utilize email marketing
Email marketing can be a cost-effective way to keep in touch with current and potential customers. Don’t be afraid to send out regular newsletters with helpful tips and updates about your business.
Mistake #7: Ignoring online reviews
Reviews on platforms like Google and Yelp can greatly impact a customer’s decision to choose your business. Respond promptly and professionally to both positive and negative reviews.
I broke free from this final mistake by making online reputation management a top priority for my business. By actively monitoring and responding to reviews, I’ve been able to improve my reputation and win more customers.
If you’re struggling to maximize your digital marketing ROI as a foundation repair contractor, consider working with a company like ours. We can help you avoid these common mistakes and develop a strategy that will help you reach your business goals.
Your ROI-Boosting Coach,
Anthony Smith
Digital Marketing Specialist
P.S. A lot of people ask me why I prioritize building relationships with customers over making a quick sale. The truth is, building trust and establishing long-term relationships with customers is what leads to sustainable business growth.